Mediating effects of Privacy & Preferences Management on Trust and Consumer Participation in SMS Based Mobile Marketing Initiatives: Part Two of Two
This article is the second part to the November 2006 article “Mediating effects of Privacy & Preferences Management on Trust and Consumer Participation in SMS Based Mobile Marketing Initiatives: Part one of Two”). Part one of this article presents the hypothesis that a firm’s privacy and preferences management program could positively influence consumer trust in […]