August, 2006

Mobile Marketing Research Priorities: Roadmap to Engaging the “Connected Customer”

Mobile Marketing Research Priorities: Roadmap to Engaging the “Connected Customer”

“…the ‘connected customer’ era may change the paradigm for effective marketing strategy.” (Marketing Science Institute 2006) Consumers and business customers are gaining significant power in today’s technologically advanced digital, virtual and globalized world. More than ever before, customers have the power to make informed choices through increased real-time access to a broad range of information, […]

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