Michael Becker interviews Tony Pearce, CEO of GRABR. GRABR, compared to a combination of Facebook and Pinterest, is a social platform that primarily consisted of gamers. It now serves as a white label platform that brands can use to establish their owned media, and ultimately an owned community in a specific niche network. This is […]
Michael Becker speaks with Paul Gray, Director of Platform Services at Kik. Kik is a Smartphone messaging app used to send GIFs, photos, and text messages. It differs from other messengers because it is a private messaging channel contrary to Instagram and Snapchat, which are much more broadcasting focused. Becker and Gray examine how marketing […]
The proliferation of connected devices, their falling cost and the ubiquitous connectivity they give us the ability to be constantly connected. That constant connection has lead to us living in a state of connectedness. That connectedness has caused an enabled an irrevocable change in our behavior. The combination of those factors has changed the nature […]