An Interview with Tony Pearce from GRABR

An Interview with Tony Pearce from GRABR

Michael Becker interviews Tony Pearce, CEO of GRABR.

GRABR, compared to a combination of Facebook and Pinterest, is a social platform that primarily consisted of gamers. It now serves as a white label platform that brands can use to establish their owned media, and ultimately an owned community in a specific niche network. 

This is a very insightful interview, definitely worth watching. Much of the advertising we see today on social media platforms and TV is largely irrelevant, not to mention very expensive. Becker and Pearce dive into this idea of developing an owned media causeway. This involves brands using paid media, advertising on social media platforms or TV to drive traffic to their owned media, the brand’s website, or in this case GRABR. Check out the discussion below.

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Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.


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