Part 1: The Rise of Connected Individual
The proliferation of connected devices, their falling cost and the ubiquitous
connectivity they give us the ability to be constantly connected.
That constant connection has lead to us living in a state of connectedness.
That connectedness has caused an enabled an irrevocable change in our
behavior.
The combination of those factors has changed the nature of the relationship
between brands and individuals.
They are putting the individual in control
Click here to download the eBook (.pdf, 5MB)
The eBook was authored in collaboration with Paul Berney.
Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.