November, 2014

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Google experiments with an advertising-free Internet

Michael Becker
November 23, 2014
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Google is experimenting with a new Internet business model, it is letting users pay for an advertising free Internet experience. Information on the service, Google Contributor, is limited but here is the basic overview. To participate individuals must first be invited. You can visit to request an invitation. Once your invitation is confirmed, you can have an advertising free […]

A Marketer’s Imperative: Structured Evolution

Michael Becker
November 17, 2014
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There’s no getting around it. We live in a complex and increasingly fragmented world that is changing constantly. For marketers, ever-changing complexity and fragmentation create many challenges. Due to changes in consumer behavior, many marketers are increasingly finding it difficult to: Generate awareness — cutting through all the noise of media is getting harder. Influence preference – […]