February, 2009

Mobile Marketing Ecosystem

Mobile Marketing Ecosystem

Partnering with mobile service providers To take advantage of the capabilities of the mobile channel for your marketing, you need to be able to adjust, in real time, to the diversity of the mobile channel and its complexities. Addressing the complexities of the mobile channel can be daunting if you attempt to go it alone. […]

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SMS & Mobile-Enhanced TV

SMS & Mobile-Enhanced TV

Ok, I admit it.  I’m a Michael Westen fan (Finoa is pretty cool too!).  Michael is the blacklisted spy, in the USA Network show “Burn Notice”, running around Miami doing good deeds for others while trying to figure out who “burned” him—that is, trumped up a story on him and got him kicked out of […]

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