Relationship Power Line Enhanced Transaction to Relationship Marketing Continuum and Insights into the Changing Practices of Marketing
Over the last quarter century, there has been an undercurrent of activity that has affected the direction, role, and practice of marketing. The practice of marketing is going through a metamorphosis. Not a simple paradigm shift, i.e. a shift in marketing standards and norms, as many proclaim (Peppers & Rogers 1995; Bejou 1997; Brodie et […]