September, 2005

The Effects of Adding Mobile Initiatives for Increased Brand Satisfaction

The Effects of Adding Mobile Initiatives for Increased Brand Satisfaction

This article was originally published by the Mobile Marketing Association in September 2005. Mobile phones are no longer used simply for personal and business voice communication. In recent years there have been significant advancements in mobile networks, mobile phones, content, applications, consumer privacy regulations, and related technology and standards. These advancements have led to the […]

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The Effects of Adding Mobile Initiatives for Increased Brand Satisfaction

The Effects of Adding Mobile Initiatives for Increased Brand Satisfaction

Mobile phones are no longer used simply for personal and business voice communication. In recent years there have been significant advancements in mobile networks, mobile phones, content, applications, consumer privacy regulations, and related technology and standards. These advancements have led to the rise of the Mobile Channel, a multi-faceted interactive network by which companies provide […]

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