The mediating effects of privacy and preference management on trust and consumer participation in a mobile marketing initiative: a proposed conceptual model
My Co-author Michael Hanley and I contributed a chapter to Teemu Kautonen’s book Trust and New Technologies: Marketing and Management on the Internet and Mobile Media. Introduction In recent years the adoption of mobile phones and associated voice and data wireless services has swelled, a trend that does not seem to be slowing. Today, there […]