Mobile Commerce

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The Chemistry of Mobile Marketing

Michael Becker
February 10, 2012
Articles, Books & Journals
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The Chemistry of Mobile Marketing is a chapter in the Sybase Mobile Commerce Guide 2012, which helps financial institutions, mobile operators, and enterprise understand mobile commerce, frame their strategies, and guide their deployments. Click here to download the guide In the mobile world, relevant information—or relevant marketing—increasingly engages consumers. Four elements, similar to those in […]

New Strategies for Mobile Marketing

Michael Becker
January 10, 2011
Articles, Books & Journals
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New Strategies for Mobile Marketing is a chapter in the Sybase Mobile Commerce Guide 2011, which helps financial institutions, mobile operators, and enterprise understand mobile commerce, frame their strategies, and guide their deployments. Click here to download the guide. In just two decades, mobility has matured from a communication medium used by the executive road […]