This week, T-Mobile acknowledges a new data breach that has affected 40M+ people, and as does every breach, the impact of this event will continue to affect them for years to come (Paz, 2021). To those impacted, T-mobile is offering a bandaid, a free McAfee Identity Protection license. Offering an identity protection monitoring service or similar bandaid […]
I had a thoroughly enjoyable time alongside fellow industry leaders at the Mobile Ecosystem Forum’s MEF Connects LATAM event on August 18, 2021. Speakers: Jason Pareja Jauregui, Product Development Manager – B89 Breno Pilar, Vice President – Ipification Ramy Riad, Vice President Future Messaging – imimobile Sean Whitley, Vice President of Sales – Mitto Michael […]
![A [Mobile] Marketing Authors’ Top 3 Favorite Resources](https://identitypraxis.com/wp-content/uploads/2021/08/Blue-Green-Yellow-Orange-Riso-Office-Supplies-LinkedIn-Banner-7.jpg "A [Mobile] Marketing Authors’ Top 3 Favorite Resources")
To be a mobile marketer is to be a marketer. Mobile is table stakes to marketers, as evidenced by the ubiquitous adoption of mobile devices and services throughout the world in every aspect of our lives. As a marketer, it is important to remember that mobile is not used just for commercial activities; it is […]