The mobile channel is maturing, rapidly. The statistics validating these are nearly everywhere. Companies are leveraging the mobile channel for brand awareness generation, prospecting and lead generation, acquisition, loyalty management, and customer care and more. Brands that use the mobile channel properly recognize that it is an explicit opt-in channel; in other words, as marketers, […]
It is here. The mobile channel is here and the practice of mobile marketing is a viable practice for rich, personal, interactive one-on-one consumer engagement. Not just for awareness building sweepstakes and related promos, but for consumer engagement across every stage of the “engaged” customer lifecycle. Yes, consumers are engaged, they expect control and are […]
It is here. The mobile channel is here and the practice of mobile marketing is a viable practice for rich, personal, interactive one-on-one consumer engagement. Not just for awareness building sweepstakes and related promos, but for consumer engagement across every stage of the “engaged” customer lifecycle. Yes, consumers are engaged, they expect control and are […]