August, 2009

Navigating the Intersection of Social Media & Mobile Marketing

Navigating the Intersection of Social Media & Mobile Marketing

The job of marketing is to manage the communication, delivery, and exchange of value with the members of a firm’s community (prospects, customers, employees, investors, analysts, journalist, etc.).  Marketers employ all kinds of methods, practices, and associated tools, tactics, strategies, measurements, and media to accomplish these three tasks.   In just the last few years two […]

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Embracing consumers with mobile giving, how to get it done

Embracing consumers with mobile giving, how to get it done

There is little doubt now that the mobile phone and related wirelessly enabled devices like the Apple iTouch, Amazon Kindle, Sony PSP and a slew of others have become an important fixture in the daily lives of nearly everyone.   These devices and the myriad of corresponding wireless networks supporting them give us the ability to […]

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