Michael Becker interviews Adam Spector, Co-Founder and Head of Business at LiftIgniter, discussing how machine learning can deliver personalization at scale. Watch the video to find out more about the key issues that publishers are currently challenged with. These three issues are:1. Internal and External discovery2. Engagement3. Modernization Ultimately, these issues are all components of a marketer’s main […]
Do you sometimes feel overwhelmed by the changes going on around you? Do you feel like you are underprepared, untrained and under-resourced to meet the challenges of digital changes around you? It is not just the volume and speed of those changes, but the fact that everyone around you seems to be on top of […]
Michael Becker interviews Jeff White, CEO and Founder of Gravy, the only behavioral analytics and segmentation provider. This 13-minute video is definitely worth watching. Becker and White dive into the concept of the “physical cookie”. With today’s digital technology playing such an important role in our lives, brands are looking for behavioral data to gain insights […]
Michael Becker interviews Max Semenchuk, CEO of Seductive Mobile, an app development company. Seductive Mobile develops mobile apps for business, (excluding games) primarily service apps. In this video, Max shares his insights on the process of creating apps for mobile phones as well as describing the difference between native apps and web apps. This interview will also […]
Michael Becker interviews Sarah Woodward, director of business development at stable/kernel. Recently recognized as 1 of the 25 Women to Watch in 2016 by Mobile Marketer. Sarah provides an insightful perspective on IoT and how people are taking advantage of connectivity in their daily routines. Of the women recognized, Sarah was the only woman who comes from a start-up. […]
Thursday, Feb. 25 at Atlanta Mobile Marketing Organization‘s, monthly event (2/26/16) mCordis gave the first public presentation of the “Rise of the Connected Marketer”. According to mCordis’ Michael Becker and Paul Berney, marketing is undergoing a transformation. As people become more connected, their changes in behavior, needs, wants, and expectations necessitate that marketers look at the world […]
In this episode of the mobile insight series, Michael Becker interviews Jamie Turner, CEO of SIXTY Marketing and 60 Second Marketer, on the upcoming Mobile X Festival. When: May 11-12, 2016 Where: @ Scheller College of Business 800 West Peachtree NW, Atlanta GA 30308 The event is designed to give a fresh take on the traditional boring conferences. This “Unconference” differentiates […]
We recently had the pleasure of hosting, along with Rob Crews, a former restaurant CMO, an intimate networking dinner and cocktail reception for restaurant industry executives in Atlanta. The dinner was made possible by Waterfall, a leading mobile messaging solution provider, and Mblox, a global messaging and aggregation services provider. The purpose of the dinner was to bring restaurant marketing executives, […]