Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.
In a recent MEF Event, industry experts joined me to discuss the measures required to partition and participate in our mobile-centric world safely. This session covered key topics, including fraud prevention, risk scoring with mobile intelligence, brand safety, and how to build out reliable voice, messaging, advertising, and other related experiences. If you are interested […]
Worldwide, policymakers, in response to measurable threats and harms to children online and due to a desire to make the Internet safer for children, are updating existing and issuing new age verification and assurance regulations. Age verification is the practice of verifying an individual’s age. Age assurance is a process of verifying or estimating, with […]
I’ve been spending time honing my personal knowledge management skills. These skills have helped me be more effective and efficient in serving my clients and students, competing for my doctorate (almost done, ya!!!), writing articles and books, developing courses, and doing my research.I recently had the opportunity to sit down with Jorge Arango in a […]
The Mobile Ecosystem Forum released a report today—MEF Market Review: Personal Data and Identity Meeting of the Waters—that I’ve been working on for a while. You can download it for FREE here. The report explains the current state of the personal data and identity market. Take a look. Let’s collaborate. The world is responding to […]
Published by the Mobile Ecosystem Forum on September 29, 2022 For industry and society to function effectively, we need trust: “to have and maintain confidence in the honesty of another (an individual, system, service, or process) to meet their social, commercial and civic obligations.”. In the context of today’s digitally-driven society—with so many actors, systems, […]
Note: I co-authored this piece with Iain Corby, Director at Age Verification Providers Association (AVPA). Get ready; new and evolving personal data and identity management methods are causing a tsunami of change. In particular, two crucial areas driving change are the proper administration of the sale of age-restricted products and services and what businesses must do […]
Authors: Drew Clabes, Marketing Manager, Identity Praxis, Inc. and Michael J. Becker, CEO, Identity Praxis, Inc. Published by the Mobile Ecosyestem Forum September 22, 2022. September 2022, Michael Becker, Co-Founder & CEO of Identity Praxis and Mobile Ecosystem Forum (MEF) PD&I Working Group Chair, held an engaging interview with Co-Founder, and CTO of CYDigital John Rizzo. The two delve into the inspiration behind Marteq.io, a […]
This article was published by the MEF, on June 3, 2022. Early last month, the MEF held its first-ever event dedicated to personal data and identity event: MEF CONNECTS Personal Data & Identity Hybrid, on May 10 and 11th, in London (watch all the videos here). It was unquestionably a huge success. Hundreds of people […]
I sat down with Breno Pilar at IPification, a mobile authentication solutions provider, to discuss his views on how mobile authentication can be used to protect vulnerable populations, especially children, as they use the Internet and Internet-powered services. Properly implemented, Breno asserts that mobile authentication can improve security, protect privacy, streamline the user experience (i.e., […]
I enjoyed participating in the Mobile Ecosystem Forum (MEF) Enterprise webinar on December 9, 2021. MEF explores its recent Personal Data and Identity Management Enterprise Survey – supported by Boku – in a webinar on 9th December 2021. MEF Programme Director, Andrew Parkin-White, is joined by Michael Becker, CEO of Identity Praxis and MEF Advisor and […]