Michael Becker

Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.

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IAPP Releases “US State Comprehensive Privacy Law Comparison.” Why this is relevant to The Identity Nexus

IAPP Releases “US State Comprehensive Privacy Law Comparison.” Why this is relevant to The Identity Nexus

I’ve been spending a lot of time thinking about and drilling into the nature of personal information. I’ve been thinking about its role within society, and how we can find a risk-reward equilibrium (i.e., The Identity Nexus®) when it comes to the exchange of personal information between public institutions, private organizations, and people (i.e., data […]

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The Data Confidence Index, 2019: How confident people around the world are that they can protect their privacy

The Data Confidence Index, 2019: How confident people around the world are that they can protect their privacy

Back in 2019, the Datum Future and GlobalWebindex released a study, The Data Confidence Index. This study is as relevant today as when it was released. According to Catherine Mayer of Datum Future, with this study, they set out to explore the differences between people’s privacy attitudes and their privacy protection behaviors. The Data Confidence […]

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Act now, Aug. 21, 2020 deadline! Opportunity to generate international awareness for your SSI company and the industry category

Act now, Aug. 21, 2020 deadline! Opportunity to generate international awareness for your SSI company and the industry category

The International Association of Privacy Professionals (IAPP) has an open call for submissions for their IAPP Privacy Tech Vendor Report. The deadline for submission for the next report is Friday, August 21, 2020. You have 2 days left. Here are the guidelines and the submission form for you to submit your entry for the report. […]

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There is “unity” in humanity — introducing Humanity Power

There is “unity” in humanity — introducing Humanity Power

It has been quite some time since I’ve been inspired to write. This is my first Medium story. What finally broke through the noise and my inertia was the launch of Humanity Power, an initiative released today by my friend Charisse. The Humanity Power message:There is “unity” within humanity. Understanding the Humanity Power Message What the message […]

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MyData 2019: Mapping the Personal Information Economy Workshop

MyData 2019: Mapping the Personal Information Economy Workshop

I’m getting excited. I’ll be speaking at the MyData 2019 Conference in two sessions: A two-part workshop on mapping the personal information economy ecosystem, and then will be on a panel titled Finding Fractals in our Data. Abstract: Mapping the Personal Information Economy Industry Mapping S1: Foundation Setting Mapping The Personal Information Economy Session 1—A Group Effort […]

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My Data 2019: Finding Fractals in our Data

My Data 2019: Finding Fractals in our Data

I’m getting excited. I’ll be speaking at the MyData 2019 Conference in two sessions: A two-part workshop on mapping the personal information economy ecosystem, and then will be on a panel titled Finding Fractals in our Data. Finding Fractal in our Data Abstract Our world continues to become increasingly digitized and there is no sign […]

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CNBC Interview with Roger McNamee: Consumers are getting a terrible deal in exchange for their personal data

CNBC Interview with Roger McNamee: Consumers are getting a terrible deal in exchange for their personal data

CNBC, on June 3, 2019, interviewed Roger McNamee, co-founder of Elevation Partners and early Facebook investor, on the topic of antitrust and personal information (CNBC, Adami & McNamee, 2019). According to McNamee antitrust views are changing. He notes that historically antitrust regulation was thought not to apply to Internet companies since the services they offered to […]

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A Year of GDPR: Looking Back & To The Future

A Year of GDPR: Looking Back & To The Future

This article was published by American Marketer (free) and Luxury Daily (paywall) on May 29, 2019. A year ago Saturday, May 25, marks the one-year anniversary of the GDPR (General Data Protection Regulation), a tsunami that washed on to the world’s shores.  Even though the GDPR waters have yet to settle, it is abundantly clear […]

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Looking back on a year of GDPR – Summary

Looking back on a year of GDPR – Summary

The following GDPR insights from Michael Becker, along with those from eleven other industry leaders, were reproduced by the Mobile Ecosystem Forum (2019) in “Industry views: GDPR one year on” on May 23, 2019. It has been a year since the GDPR tsunami washed on to the world’s shores. And, even though the GDPR waters […]

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Creating Value from Personal Data: How Body Temperature is Driving Targeted Advertising

Creating Value from Personal Data: How Body Temperature is Driving Targeted Advertising

Kinsa is the maker of smart thermometers.  The Kinsa Bluetooth enabled smart thermometers don’t just measure a person’s temperature they help people better understand and manage their health, as well as help enterprises and brands detect outbreaks, plan resources, avoid product stockout, and market to customers. According to Kinsa’s web site(Kinsa Insights, n.d.), with data generated […]

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