Michael Becker

Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.

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What’s your data worth? Coffee & Croissant? How about a Job?

What’s your data worth? Coffee & Croissant? How about a Job?

The article was published on American Marketer on May 14, 2019. Launched in 2013 Shiru Cafe has created a new way to connect students and prospective employers. Cash Not Accepted Here; Turning Data Into Currency At Shiru Cafe students get their coffee and beverages, study space, career information, and a place to hold meetups and […]

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“We Are The Future” – A Video To Prepare You for Your Future

“We Are The Future” – A Video To Prepare You for Your Future

I absolutely love this video! Back on Feb 7, 2011, the team at PHD released “We Are The Future” as a promotional video to stimulate discussion within the marketing industry. I’ve been referencing it for years in my classes. It is as relevant today as it was back then, more so in fact. The video […]

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Michael Becker to Speak At MyData 2019

Michael Becker to Speak At MyData 2019

I’ve been accepted to deliver two talks, a keynote and workshop, at MyData 2019, September 25-27, in Helsinki Finland. I’m very excited. Keynote: Understanding & Extracting The Value of Personal Data Steps Toward Enabling the Personal Information Economy Abstract: What’s the value of personal data and how do we extract it?” is a question being […]

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You’re being Scored, What it Means for Your Privacy & The Five-Fold Path to Digital Sovereignty

You’re being Scored, What it Means for Your Privacy & The Five-Fold Path to Digital Sovereignty

Zeynep Tufekci, an information science professor, wrote a powerful and timely piece in the New York Times this week, Think You’re Discreet Online? Think Again (Tufekci, 2019). She wrote about data inference, a topic I think we all need to understand since what it means is that we are all being measured, scored, and accounted […]

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How to Incorporate Mobile in Your Omnichannel Approach [+ 8 High-Value Use Cases]

How to Incorporate Mobile in Your Omnichannel Approach [+ 8 High-Value Use Cases]

I was recently interviewed by Michael Becker (ya, he has the same name as me) from Emarsys, who wrong a great piece on Omnichannel marketing. You can find the full article here, including my comments, “Digital immigrants like Walmart, Target, and Sephora are doing an exceptional job placing mobile at the heart of their customer […]

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Seeing privacy, brand safety and media buying through the personal data value exchange matrix

Seeing privacy, brand safety and media buying through the personal data value exchange matrix

This article was republished by American Marketer April 16, 2019. Procter & Gamble Co. chief brand officer Marc Pritchard last week said, “It’s time to create a New Media Supply Chain.” Speaking April 11 at the ANA Media Conference in Orlando, FL, Mr. Pritchard – representing one of the largest global advertisers in the world – raised a […]

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The New Internet: Getting Ready for Decentralized Identity & The Personal Information Economy

The New Internet: Getting Ready for Decentralized Identity & The Personal Information Economy

What’s one of the biggest things on the peripheral of tech that is (should be) capturing people’s attention so that they can prepare for the future? For me, the answer is decentralized identity. Decentralized identity is going to reshape industry and society as we know it since it has the potential to reshape the Internet. […]

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Library

Library

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MEF at MWC19: Digital privacy and the ‘grand awakening’

MEF at MWC19: Digital privacy and the ‘grand awakening’

When we share data, we get efficient services and personalised products. We also get identity theft and creepy advertising. So how can we tackle this paradox? At MWC19, MEF invited four experts to discuss… Is society finally waking up to the notion of digital privacy? Without doubt, the conversation is taking shape. People are now […]

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