Identity management is key to increasing security, reducing fraud and developing a seamless customer experience

I enjoyed participating in the Mobile Ecosystem Forum (MEF) Enterprise webinar on December 9, 2021.

MEF explores its recent Personal Data and Identity Management Enterprise Survey – supported by Boku – in a webinar on 9th December 2021. MEF Programme Director, Andrew Parkin-White, is joined by Michael Becker, CEO of Identity Praxis and MEF Advisor and Phil Todd, Director of Stereoscope, who co-authored the report.

Andrew Parkin-White wrote a nice blog piece that summarised our discussion. Three learnings came from our dialog:

  • Identity management is an iterative process with three core elements – initial identification, authentication (re-identifying the individual) and verification (ensuring the individual is who they claim to be)
  • Enterprises employ a vast array of technologies to execute these processes which are growing in scope and complexity
  • Understanding why identity management is necessary to enterprises and how this creates opportunities for vendors

You can watch the entire session you YouTube (60 min).

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Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.

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