Whitepaper: Is It Rude to Ask Your Age?

Worldwide, policymakers, in response to measurable threats and harms to children online and due to a desire to make the Internet safer for children, are updating existing and issuing new age verification and assurance regulations. Age verification is the practice of verifying an individual’s age. Age assurance is a process of verifying or estimating, with a level of certainty and accuracy, an individual’s age.

The goal of this paper is to document and share the prevailing consensus on what is happening with AGE assurance regulations — how regulations and the field are most likely to evolve and what actions organizations will likely be required to take to comply with the new regulations and technical demands.

Age assurance is the collective term used globally to refer to the processes and technologies used to verify an individual’s age, estimate an individual’s age, and determine with a level of certainty that an individual’s claimed or estimated age is accurate (i.e., truthful, substantiated, and verifiable).

We discuss why age verification and assurance matters and what you and your organization should consider to help make the internet a safer place for children and to protect your organization.

You can download the complete 60 page whitepaper here.

Managing Partner at Identity Praxis, Inc. | Website | + posts

Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.

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