Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.
Have you noticed? The world is awash in conversations about personal data and identity. Start talking about personal data and identity with someone, especially if they’re in the industry, and all kinds of buzzwords and triggers pop into the conversation. You’ll hear terms like these. There are so many terms out there; it is […]
Article published by the Mobile Ecosystem Forum, 12/10/2021. Article published by the Mobile Ecosystem Forum, 12/10/2021. “We know now that technology and business models are accelerating at a faster pace than ever before in human history. In 10 years time, who knows what kind of conversations we’re going to be having, but the one thing we […]
I just read a wonderful piece from Joseph Duball,1 who reported on the U.S. Federal Trade Commissioner Rebecca Kelly Slaughter’s keynote at the IAPP’s “Privacy. Security. Risk 2021” event. According to Duball, Slaughter suggests that we need to change “the way people view, prioritize, and conceptualize their data.” “Too many services are about leveraging consumer […]
Art- A call for New Industry Data Exchange Models, The Trust Chain, and A Connected Individual Transaction And Identity Scoring Scheme: An Interview with Virginie Debris of GMS I recently sat down with Virginie Debris, the Chief Product Officer for Global Messaging Service (GMS) and Board Member of the Mobile Ecosystem Forum, to talk about […]
I thoroughly enjoyed my interview with Nishant Garg with WhatMarketWants. Here’s the abstract for the interview: “What’s your company’s approach to Mobile Marketing in a Privacy-First World? Mobile Marketing Expert Michael Becker talks about what’s mobile marketing, the potential of mobile marketing, mobile responsive content, mobile-optimized website, marketing in a privacy-centric world, the future of […]
A derived version of this article was published by the Mobile Ecosystem Forum on October 7, 2021. Have you heard? Mobile is a big deal. The majority of the world’s population carries a mobile device, and there are billions of connected devices integrated throughout nearly every part of our daily life. Why does this […]
by Jay O’Sullivan, Michael J. Becker Over the past several years, the world of messaging has morphed in front of our very eyes. There are now more than six messaging channel categories, including text (inc. SMS, MMS, RCS), email, social media, chatbots (i.e. for support and conversational commerce), proximity alerts, and more than a dozen over-the-top apps […]
The UK Information Commission’s (ICO) Children’s Code, officially known as the“Age Appropriate Design Code: a code of practice for online services,” after a year grace period, goes into effect Thursday, Sept. 2, 2021. The code, which falls under section 125(1)(b) of the UK Data Protection Act 2018 (the Act), looks to protect UK children, i.e., people […]
This week, T-Mobile acknowledges a new data breach that has affected 40M+ people, and as does every breach, the impact of this event will continue to affect them for years to come (Paz, 2021). To those impacted, T-mobile is offering a bandaid, a free McAfee Identity Protection license. Offering an identity protection monitoring service or similar bandaid […]
I had a thoroughly enjoyable time alongside fellow industry leaders at the Mobile Ecosystem Forum’s MEF Connects LATAM event on August 18, 2021. Speakers: Jason Pareja Jauregui, Product Development Manager – B89 Breno Pilar, Vice President – Ipification Ramy Riad, Vice President Future Messaging – imimobile Sean Whitley, Vice President of Sales – Mitto Michael […]