Your Apps Are Watching You
A WSJ Investigation finds that iPhone and Android apps are breaching the privacy of smartphone users
At the time it was a bit nerve-racking as nearly everyone around me got very aggressive after my interview with Scott Thurm and Yukari Iwatani Kane. In fact, I almost got fired. Why you ask? Because I told the truth.
“In the world of mobile, there is no anonymity,” says Michael Becker of the Mobile Marketing Association, an industry trade group.
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Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.