Personal Data

CNBC Interview with Roger McNamee: Consumers are getting a terrible deal in exchange for their personal data

CNBC Interview with Roger McNamee: Consumers are getting a terrible deal in exchange for their personal data

CNBC, on June 3, 2019, interviewed Roger McNamee, co-founder of Elevation Partners and early Facebook investor, on the topic of antitrust and personal information (CNBC, Adami & McNamee, 2019). According to McNamee antitrust views are changing. He notes that historically antitrust regulation was thought not to apply to Internet companies since the services they offered to […]

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Privacy is The New Luxury Good

Privacy is The New Luxury Good

We’ve entered the Connected Age. Internet growth and the influx of connected devices throughout the world, has put individual privacy at risk. “We’ve lost control of our personal data…As our data is then held in proprietary silos, out of sight to us, we lose out on the benefits we could realize if we had direct […]

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Part 3: Personal Data: The Heart of Connected Marketing

Part 3: Personal Data: The Heart of Connected Marketing

Personal Data powers Connected Marketing. It is going to change the relationship between brands and connected individuals. Click here to download the eBook (.pdf, 5MB) The eBook was authored in collaboration with Paul Berney.

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For connected individuals, my data is an economic asset

For connected individuals, my data is an economic asset

Marketers need to respect ‘intimate data’ (rather than big data). The recent release and fallout from the Panama Papers is just one in a long line of digital data breaches that show just how valuable the data can be. It took investigative journalists over a year to make sense of just small fraction of the […]

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Overview of Customer Managed Interaction Marketing System Concept and Mobile Marketing’s Fit

Overview of Customer Managed Interaction Marketing System Concept and Mobile Marketing’s Fit

Back on April 18, 2008, I wrote the following article for the Mobile Marketing Association “Academic Review:  Overview of Customer Managed Interaction Marketing System Concept and Mobile Marketing’s Fit“.  This article reviewed the concept of “customer managed interactions,” a concept that puts individuals in control of their personal data.  The concept first emerged in the literature […]

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Consumer Controlled Personal Data: An Evolving Story

Consumer Controlled Personal Data: An Evolving Story

In January Yahoo’s CEO Marissa Mayer noted: “A personalized internet is a better internet. To get here we need to have transparency and afford the individual control. It comes down to being able to make a statement that users own their data, which they can examine, take it with them to other sites and vendors […]

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Your Personal Data – a vehicle for exoneration and incrimination

Your Personal Data – a vehicle for exoneration and incrimination

It started with the Internet. Nearly a quarter century ago, on the backbone of the World Wide Web — a collection of interconnected computing nodes — people began to use applications (browsers, email and messaging clients, etc.) to access and share information. Over time, the web grew in its complexity and interconnectedness and began to […]

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Your Apps Are Watching You

Your Apps Are Watching You

A WSJ Investigation finds that iPhone and Android apps are breaching the privacy of smartphone users At the time it was a bit nerve-racking as nearly everyone around me got very aggressive after my interview with Scott Thurm and Yukari Iwatani Kane. In fact, I almost got fired. Why you ask? Because I told the […]

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