The BBC: a Case Study: A New Path to Value and Consumer Empowerment


I had a great time speaking with Nick North who shared the BBC’s vision this year at The Mobile World Congress. Below is an abstract of our talk, and click above to watch the recording of our session.

Panelists discussing 'The BBC Case Study: A New Path to Value and Consumer Empowerment' at a speaking event.

Enterprises and organizations alike have a new path to value creation, the adoption and integration of a personal information management solution (PIMS). PIMS support a decentralized data strategy–think self-sovereign identity, Web 3.0, and Web 5.0 all wrapped up in one. PIMS is a general term for software and services that restructures how personal data is collected and used throughout an organization.

A PIMS can help organizations re-frame their relationship with individuals, improve transparency, build trust, streamline onboarding and customer engagement, increase regulatory compliance, reduce costs, mitigate risks, and more. For individuals, a PIMS promises to give them agency over their data, protect their privacy, increase online and offline efficiency and convenience, and achieve peace of mind. The time for PIMS is now!

Managing Partner at Identity Praxis, Inc. | Website

Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.

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