MarTech

Insights on Mobile Engagement & Beacons

Insights on Mobile Engagement & Beacons

mCordis’ Michael Becker discusses mobile engagement with Daniel Dreymann, CEO and Cofounder of Mowingo. Mowingo works with brands and agencies (most recently McDonald’s–see image) to develop apps that will engage people when they are away from the store—inside the store—near the store—and leaving the store. Mowingo can either enhance another brand’s existing app or create an entirely […]

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eBev 2015 Sponsors and Vendors Review

eBev 2015 Sponsors and Vendors Review

Co-authored with Max Thorpe. To kick off November, the mCordis team took a short break from the much-needed fall rain in California and traveled to Miami, Florida for the third annual eBev 2015 conference, as well as the first annual Golden Bevies awards ceremony to recognize the top performing beverage marketers and their programs. In addition […]

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