For nearly a century The Walt Disney Company has been refining the art of connected marketing. We did not call it connected marketing back on the day Walt Disney conceived of an idea to change the world while sitting in a park watching his daughter play, but nonetheless, Walt Disney and his namesake company have […]
It’s marketing, that’s all it is. It is easy to get distracted from the fundamentals of marketing with the vast number of new terms everyone is throwing around nowadays, but the fundamentals of marketing have not changed. Simply put, the job of the marketer is to help put a seller and buyer together (physically or […]
A friend of mine sent me a note late last week titled “thought you would like this image!” with a link to a blog post, The IoT TSUNAMI, by W W Bowling. She was absolutely right, I loved it. Thanks, Katie. Bowling’s key message is clear – prepare yourself and your company for digital (the Internet of Things, […]