CMO’s Notebook: Mobile Not A Marketing Segment, Says mCordis’ Becker
Mobile has risen from marketing-tactic status to core critical strategy. But that comes as no surprise to Michael Becker.
Becker is co-founder and managing partner of mCordis, which aims to put “mobile at the heart of marketing.” Before that he was North America managing director of the Mobile Marketing Association, where he also served on the board for a decade. I caught up with Becker at the Mobility Live conference, in Atlanta, where I interviewed him about what is happening in the fast-moving mobile space—and where it is heading.
mCordis, which aims to put “mobile at the heart of marketing.” Before that he was North America managing director of the Mobile Marketing Association, where he also served on the board for a decade. I caught up with Becker at the Mobility Live conference, in Atlanta, where I interviewed him about what is happening in the fast-moving mobile space—and where it is heading.
Read on for our conversation. See the complete interview on COM.com by Adobe.
Michael Becker is an intentionally recognized identity & personal information management solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.