CPA, CFP, PCM, CPT, CeM. . . the list goes on and on, and on. They all have one thing in common and yes, it is the letter “C.” The…
In Strategic Mobile Design by Joseph Cartman and Richard Ting (2009) interviewed me about the development of mobile marketing solutions and services. In the interview, we discuss the future of…
The maturing of the mobile channel, its ubiquity and the potential for personal, one-to-one contextually-relevant interactive exchanges with friends, colleagues, prospects, clients, customers, investors, the press, and society is driving…
The invisible hand is working, Adam Smith would be proud. Industry forces, much larger than any one company or group, are silently but diligently shaping the mobile marketing landscape. The…
Recently a graduate student doing research into mobile marketing practices asked me: “What are the major debates involving agencies and advertisers?” This s a good question because it provides an…
In the United States, wireless carriers require that all mobile marketing messaging and content delivery programs, that is nearly all mobile marketing programs, must be certified by them, individually, before…
What is the difference between a mobile application service provider (MASP) and a connection/messaging aggregator and what are the benefits/drawbacks of partnering with one or the other? There is a…
Demographics play a huge role in mobile usage behavior and patterns, including age, ethnicity, gender and household income. The following table (data sourced from M:Metrics) provides an overview of the…
Information Sharing (SMS, RCS, Email) Disclosure: No personal information will be shared with third parties or affiliates for marketing or promotional purposes.
© 2025 Identity Praxis, Inc.
1165 Crandano, Ct., Sunnyvale, CA, United States
