I'll be teaching mobile marketing at National University (www.nu.edu) this term. I'm looking for insights from mobile marketing leaders (brands, agencies, MarTech, etc.) that I can share with my students. I'm looking for the …
When we share data, we get efficient services and personalised products. We also get identity theft and creepy advertising. So how can we tackle this paradox? At MWC19, MEF invited four experts to discuss… …
Teach all the Fundamentals of Mobile Marketing in one Textbook There are certain fundamental principles of mobile marketing and all digital and mobile marketing students should become familiar with them. Due to a significant …
Thursday, Feb. 25 at Atlanta Mobile Marketing Organization's, monthly event (2/26/16) mCordis gave the first public presentation of the “Rise of the Connected Marketer”. According to mCordis’ Michael Becker and Paul Berney, marketing is undergoing a …
Miami offers a warm breath of fresh air in the brisk month of November. It was also home to the 2015 eBev (electronic beverage) conference. eBev 2015 featured keynotes, panels and breakouts delivered and led …
A whitepaper sponsored by MSL – Part 1 of a two-part Series. This report was co-authored with Dr. Phil Hendrix, Andy Favell, and Paul Berney. Leading restaurants, especially quick service and fast casual† , …
A whitepaper sponsored by MSL – Part 2 of a two-part Series. Co-authored with Phil Hendrix, IMMR. When introducing their new mobile app last fall Taco Bell’s CEO referred to it as “the biggest …
Last week, Feb. 26th in NY, I had the pleasure of moderating an innovation networking breakfast, hosted by Somo. The purpose of the breakfast was to bring together, in an intimate setting, respected peers within …
I had the pleasure of conducting a webinar with Ross Slieght, Chief Strategy Office for Somo, a leading mobile marketing agency and client of mCordis, back in November. Ross has an amazing insight on engaging consumers …
What is the difference between a mobile application service provider (MASP) and a connection/messaging aggregator and what are the benefits/drawbacks of partnering with one or the other? There is a HUGE difference between the …
