Teach all the Fundamentals of Mobile Marketing in one Textbook

There are certain fundamental principles of mobile marketing and all digital and mobile marketing students should become familiar with them. Due to a significant lack of marketers with robust skills in mobile marketing, students who have these skills will have a clear advantage over other candidates when it comes time to pursue their careers in marketing.

Use Case Studies

Learning by case study is one of the most effective methods for students to become familiar with marketing concepts and the decision-making processes involved in running a business. With that in mind, the authors of Mobile Marketing Essentials decided to include a case study in every single chapter that demonstrates the concept discussed in that chapter. 

Teach Up-to-date Concepts

The book combines the fundamentals of mobile marketing with its application in different companies. Students will learn how to leverage mobile audiences, mobile apps, and mobile advertising among other key concepts.

See Stukent.

Written in collaboration with Paul Berney, Michael Hanley, Mary Beth McCabe.