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The Grand Awakening, Rise of Personal Information Management

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Michael Becker at Mobile World Congress 2019
Michael Becker presenting Mobile World Congress 2019

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Publications

Seeing privacy, brand safety and media buying through the personal data value exchange matrix

This article was republished by American Marketer April 16, 2019. Procter & Gamble Co. chief brand officer Marc Pritchard last week said, “It’s time to create a New Media Supply Chain.” Speaking April 11 at the ANA Media Conference in Orlando, FL, Mr. Pritchard – representing one of the largest global advertisers in the world – raised a […]

The New Internet: Getting Ready for Decentralized Identity & The Personal Information Economy

What’s one of the biggest things on the peripheral of tech that is (should be) capturing people’s attention so that they can prepare for the future? For me, the answer is decentralized identity. Decentralized identity is going to reshape industry and society as we know it since it has the potential to reshape the Internet. […]

MEF at MWC19: Digital privacy and the ‘grand awakening’

When we share data, we get efficient services and personalised products. We also get identity theft and creepy advertising. So how can we tackle this paradox? At MWC19, MEF invited four experts to discuss… Is society finally waking up to the notion of digital privacy? Without doubt, the conversation is taking shape. People are now […]

Exporting your passwords out of Google Chrome

Let’s face it, we’ve all done it, fallen to the allure of letting our browsers, like Google Chrome, store our usernames and passwords. We do it because it is really convenient. The problem with managing usernames and passwords in browsers, however, is that browsers are not the safest solution for storing and managing usernames and […]

Government vs Surveillance Capitalism. What to worry about? Actions to take?

**This article was featured by the Mobile Ecosystem Forum, March 29, 2019.** Last week I stumbled across two articles that got me thinking. The first article was a summary of the “2019 State of Password and Authentication Security Behaviors Report,” released by Ponemon Institute, sponsored by Yubico. The second article was released by Wired March […]

WebAuthn: A new standard for site & app user authentication released

Is the era of the passswordless web near? We live in a connected world. In this world, we are constantly interacting with a myriad of services, including work-related services, financial institutions, government agencies, social sites, entertainment services, health providers, and more. With each one of these services, more often than not we’re required to generate, […]

Testimonials

Michael has participated in our Digital Advisory Board since its inception. He has delivered new thinking and creative partnership and marketing ideas with every meeting, pushing further and deeper for fresh perspectives. Michael cares deeply about his client and his work, and his passion is unparalleled. Kelli Ertel
Mr. Michael is a perfect instructor. I benefited a lot from his Lynda.com Mobile Marketing Fundamentals course. The course contained great illustrations and was delivered in a practical manner. I am sure this course would be great for every digital marketer. I am looking for more publications from Mr. Michael and I am grateful that he is so open with sharing his knowledge and expertise with others. Mohamed Samir
I have known Michael Becker for over 10 years, during which time I have seen him develop and execute one of the most innovative and forward-thinking companies in the mobile space. Michael is a true rainmaker with the ability to craft and deploy creative solutions; his innate business sense and gregarious personality allow him to differentiate his offerings from competitors and standout in a crowded market. Vince Canobbio
Michael Becker is one of the most insightful professors that I have encountered. His National University Advanced Mobile Marketing Strategy course was challenging. It raised my personal awareness of mobile. It presented me with an entirely new vocabulary that I did not even know existed. In particular, appreciated how he incorporated his professional experience and personal opinions throughout the course. I see, now, that marketers do not need a mobile strategy, rather their strategy needs mobile. Furthermore, this course introduced me to a new concept, the Personal Data Economy. It helped me recognize that people can and should be empowered to control their personal information, to manage their digital sovereignty. Change is coming, we should all start preparing ourselves now. Joe Louis Burroughs II
Michael is a great advisor on every level of marketing and strategy. He is the go-to source for marketers who wish to truly understand how to engage in this era of connectivity! Mich Hancock
Michael is a founding member of our Digital Advisory Board. Have a problem to solve or an opportunity to take advantage of? Michael is our go-to person. He always provides not just one but many ideas, insights, books, apps or introductions to members of his network. Thank you, Michael! Carey Bongard
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