Demographics play a huge role in mobile usage behavior and patterns, including age, ethnicity, gender and household income.

The following table (data sourced from M:Metrics) provides an overview of the different usage patterns of SMS and mobile browsing across demographics.

The following graphs show SMS usage:

By age:

Source: M:Metrics, Oct. 2008

By gender:

Source: M:Metrics, Oct. 2008

By Household Income:

The following graphs show browser usage:

By age:

Source: M:Metrics, Oct. 2008

By gender:

Source: M:Metrics, Oct. 2008

By household income:

Source: M:Metrics, Oct. 2008

Channels most use for Short Code based SMS Opt-in:

Source: M:Metrics, Oct. 2008

Title Image by Alexandr Ivanov from Pixabay