I thoroughly enjoyed my interview with Nishant Garg with WhatMarketWants. Here’s the abstract for the interview: “What’s your company’s approach to Mobile Marketing in a Privacy-First World? Mobile Marketing Expert Michael Becker talks about …
To be a mobile marketer is to be a marketer. Mobile is table stakes to marketers, as evidenced by the ubiquitous adoption of mobile devices and services throughout the world in every aspect of …
I'll be teaching mobile marketing at National University (www.nu.edu) this term. I'm looking for insights from mobile marketing leaders (brands, agencies, MarTech, etc.) that I can share with my students. I'm looking for the …
mCordis’ Michael Becker discusses mobile engagement with Daniel Dreymann, CEO and Cofounder of Mowingo. Mowingo works with brands and agencies (most recently McDonald's--see image) to develop apps that will engage people when they are away from …
Miami offers a warm breath of fresh air in the brisk month of November. It was also home to the 2015 eBev (electronic beverage) conference. eBev 2015 featured keynotes, panels and breakouts delivered and led …
The following are the consumer and marketer behavior, technology, data and business themes that mCordis’ believes will be a priority for marketers in 2015 and beyond. These themes are complex, with a number of …
There’s no getting around it. We live in a complex and increasingly fragmented world that is changing constantly. For marketers, ever-changing complexity and fragmentation create many challenges. Due to changes in consumer behavior, many …
ompetitive advantage for businesses is now to be found in the use of data to understand customers. In this new data age, however, the individual is gaining a new power to demand a fairer …
Co-authored with Paul Berney. In the lead up to launching mCordis, one of the many things we have done is define the market we work in. I recently spent time with my colleague Michael …
Steve Cook, a columnist for CMO.com recently interviewed Michael Becker on the future of Mobile Marketing. Interview Excerpt Marketing in the mobile space is clearly the hot topic as we finish out 2012, as evidenced by …
