mCordis’ Michael Becker discusses mobile engagement with Daniel Dreymann, CEO and Cofounder of Mowingo. Mowingo works with brands and agencies (most recently McDonald's--see image) to develop apps that will engage people when they are away from the store—inside the store—near the store—and leaving the store. Mowingo can either enhance another brand’s existing app or create an entirely new one.

Listen to find out how Mowingo was able to take a national campaign and tailor it to fit local preferences through time-sensitive notifications using GPS and iBeacon geolocation technology. Also, hear about the latest beacon technology by Beaconix, addressing the two biggest problems in beacons: 1) infrastructure management 2) content updates and delivery. Back from its debut at CES 2016, Beaconix created cloud-connected beacons which lets each beacon to communicate with its neighbor. This allows each beacon to be updated with new content remotely rather than the time-extensive process of updating each beacon individually.