Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share …
The Chemistry of Mobile Marketing is a chapter in the Sybase Mobile Commerce Guide 2012, which helps financial institutions, mobile operators, and enterprise understand mobile commerce, frame their strategies, and guide their deployments. Click …
New Strategies for Mobile Marketing is a chapter in the Sybase Mobile Commerce Guide 2011, which helps financial institutions, mobile operators, and enterprise understand mobile commerce, frame their strategies, and guide their deployments. Click …
A WSJ Investigation finds that iPhone and Android apps are breaching the privacy of smartphone users At the time it was a bit nerve-racking as nearly everyone around me got very aggressive after my …
Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making …
What happens when you fill New York's Waldorf Astoria Hotel with more than 83 visionaries, hundreds of representatives from leadings brands, retailers, agencies, publishers, mobile operators, and technology companies from every corner of the …
This article was original published by the Journal of the DMA Nonprofit Federation. Volume 13: Issue 1 | January 2010 Just look around you, nearly everyone around you carries with them one or more …
The transitional changes impacting mobile marketing are being felt across the industry. New devices and players are entering the market, seemingly on a daily basis. Social media and location-based services are challenging our understanding …
Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives Reinventing Interactive and Direct Marketing focuses on how to benefit from a fundamental truth about marketing in the digital era. Interactive Marketing …
The job of marketing is to manage the communication, delivery, and exchange of value with the members of a firm’s community (prospects, customers, employees, investors, analysts, journalist, etc.). Marketers employ all kinds of methods, …
