Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives Reinventing Interactive and Direct Marketing focuses on how to benefit from a fundamental truth about marketing in the…
The job of marketing is to manage the communication, delivery, and exchange of value with the members of a firm’s community (prospects, customers, employees, investors, analysts, journalist, etc.). Marketers employ…
There is little doubt now that the mobile phone and related wirelessly enabled devices like the Apple iTouch, Amazon Kindle, Sony PSP and a slew of others have become an…
There are three factors both driving and holding up mobile web growth in the US: Consumer adoption of smartphones Consumer adoption of data plans with these phones Brands and marketers…
The mobile phone is increasingly becoming a critical fixture of the lives of the majority of the world’s population. People are using their mobile phone for a wide range of…
From the trivial to the pivotal the mobile channel is beginning to have an impact on politics throughout the world. As far back as 2001 text messaging has had an…
Mobile marketing, the practice of communicating, delving and exchanging value with and through the mobile channel with one’s audience, is transforming the practice of marketing and our relationship with consumers. …
Partnering with mobile service providers To take advantage of the capabilities of the mobile channel for your marketing, you need to be able to adjust, in real time, to the…
Ok, I admit it. I’m a Michael Westen fan (Finoa is pretty cool too!). Michael is the blacklisted spy, in the USA Network show “Burn Notice”, running around Miami doing…
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