“The attributes inherent to mobile marketing – i.e., personalization, ubiquity [i.e. anytime anywhere access], interactivity, and localization – generate the significant potential for this innovative form of commercial communication.” (Bauer…
Barring any economic, political, environmental, or social catastrophe, 2006 is going to be a banner year for mobile marketing and mobile data services. The following details seven predictions for 2006…
Since the launch of the first SMS in 1992 and its initial commercial use for marketing purposes on/around 1997 many marketers began asking the question, “So, how can one make…
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” -John Wanamaker (1838 – 1922) US department store merchant (Quote Details 2005) Marketing…
Mobile phone use for services beyond voice is at the tipping point of exponential growth in the United States. Mobile subscribers in June of this year exchanged 7.25 billion text…
This article was originally published by the Mobile Marketing Association in September 2005. Mobile phones are no longer used simply for personal and business voice communication. In recent years there…
Mobile phones are no longer used simply for personal and business voice communication. In recent years there have been significant advancements in mobile networks, mobile phones, content, applications, consumer privacy…
Information Sharing (SMS, RCS, Email) Disclosure: No personal information will be shared with third parties or affiliates for marketing or promotional purposes.
© 2025 Identity Praxis, Inc.
1165 Crandano, Ct., Sunnyvale, CA, United States
