Mobile Marketing, Predictions for 2006
Barring any economic, political, environmental, or social catastrophe, 2006 is going to be a banner year for mobile marketing and mobile data services. The following details seven predictions for 2006…
The Identity Nexus™ Blog
How to make money with mobile marketing?
Since the launch of the first SMS in 1992 and its initial commercial use for marketing purposes on/around 1997 many marketers began asking the question, “So, how can one make…
Effectiveness of Mobile Channel Additions and A Conceptual Model Detailing the Interaction of Influential Variables
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” -John Wanamaker (1838 – 1922) US department store merchant (Quote Details 2005) Marketing…
Unfolding of the Mobile Marketing Ecosystem: A Growing Strategic Network
Mobile phone use for services beyond voice is at the tipping point of exponential growth in the United States. Mobile subscribers in June of this year exchanged 7.25 billion text…
The Effects of Adding Mobile Initiatives for Increased Brand Satisfaction
This article was originally published by the Mobile Marketing Association in September 2005. Mobile phones are no longer used simply for personal and business voice communication. In recent years there…
The Effects of Adding Mobile Initiatives for Increased Brand Satisfaction
Mobile phones are no longer used simply for personal and business voice communication. In recent years there have been significant advancements in mobile networks, mobile phones, content, applications, consumer privacy…
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