New Strategies for Mobile Marketing is a chapter in the Sybase Mobile Commerce Guide 2011, which helps financial institutions, mobile operators, and enterprise understand mobile commerce, frame their strategies, and…
A WSJ Investigation finds that iPhone and Android apps are breaching the privacy of smartphone users At the time it was a bit nerve-racking as nearly everyone around me got…
Appeared on Mobile Marketer [now American Marketer]. Michael Becker, in the capacity of MMA North American Managing Director, was interviewed for this piece.
This piece was contributed to Michelle Fitzgerald’s Get Scrappy: A (Small) Business Owner’s Guide to Marketing on Less An online marketing overview would be incomplete without touching on mobile and…
Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for…
What happens when you fill New York’s Waldorf Astoria Hotel with more than 83 visionaries, hundreds of representatives from leadings brands, retailers, agencies, publishers, mobile operators, and technology companies from…
We live in a mobile world. We live in a world where the majority of the global population carries with them a mobile phone or wirelessly enabled mobile terminal. It…
This article was original published by the Journal of the DMA Nonprofit Federation. Volume 13: Issue 1 | January 2010 Just look around you, nearly everyone around you carries with…
The transitional changes impacting mobile marketing are being felt across the industry. New devices and players are entering the market, seemingly on a daily basis. Social media and location-based services…
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