ompetitive advantage for businesses is now to be found in the use of data to understand customers. In this new data age, however, the individual is gaining a new power to demand a fairer share of the economic value of personal information. This paper considers how this shift will play out in the commercial arena and what businesses need to be willing to do in order to benefit.
Co-authored with Paul Berney. In the lead up to launching mCordis, one of the many things we have done is define the market we work in. I recently spent time…
Do you have a Rising Star in your midst? If so, consider nominating them for a Marketing Edge Rising Stars award. A Rising Star is a company or individual that…
In the last shopping days before the holidays, my guest is Michael Becker—North America Managing Director for the Mobile Marketing Association (MMA) and a leader in the mobile marketing industry….
Steve Cook, a columnist for CMO.com recently interviewed Michael Becker on the future of Mobile Marketing. Interview Excerpt Marketing in the mobile space is clearly the hot topic as we finish out…
Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals…
The Chemistry of Mobile Marketing is a chapter in the Sybase Mobile Commerce Guide 2012, which helps financial institutions, mobile operators, and enterprise understand mobile commerce, frame their strategies, and…
This article was originally published by eM+C January 31, 2011. One of the most unusual sights and impressive natural phenomenon’s in South America is the junction of the Amazon River and…
The face of marketing is changing, forever, and it is important for all marketers to be aware of the trends behind this change so that they are prepared to engage…
Information Sharing (SMS, RCS, Email) Disclosure: No personal information will be shared with third parties or affiliates for marketing or promotional purposes.
© 2025 Identity Praxis, Inc.
1165 Crandano, Ct., Sunnyvale, CA, United States
