Mobile Internet For Dummies
You’re on the go all the time — maybe for business, maybe because it’s a byproduct of your busy lifestyle. But either way, your life would be easier if you…
You’re on the go all the time — maybe for business, maybe because it’s a byproduct of your busy lifestyle. But either way, your life would be easier if you…
This paper reviews an article by Key Pousttchi and Dietmar Wiedemann titled “A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research” (2006). In…
Coauthored by Michael Hanley and Michael Becker Abstract: This study employs five online surveys conducted over a four-year period to investigate college student cell phone usage, and mobile advertising acceptance….
Coauthored by Michael Hanley and Michael Becker. No one said creating a mobile channel would be easy Depending on your point of view and which consumer, direct, channel, advertising or…
Over the last quarter century, there has been an undercurrent of activity affecting the direction, role, and practice of marketing. The practice of marketing is going through a metamorphosis. Not…
My Co-author Michael Hanley and I contributed a chapter to Teemu Kautonen’s book Trust and New Technologies: Marketing and Management on the Internet and Mobile Media. Introduction In recent years…
The concept of mobile marketing, marketing through the mobile channel, is rapidly taking shape. The industry and academia have recognized that mobile marketing is a broad and complex subject worthy…
The practice of engaging one’s audience through the mobile channel, i.e. mobile marketing, has been steadily growing over the years and as of late one simply needs to look at…
With today’s media-rich environment consumers are being bombarded with countless messages and invitations to respond to marketing programs and their available attention span for this type of activity is becoming…
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