The mobile channel is maturing, rapidly. The statistics validating these are nearly everywhere. Companies are leveraging the mobile channel for brand awareness generation, prospecting and lead generation, acquisition, loyalty management,…
It is here. The mobile channel is here and the practice of mobile marketing is a viable practice for rich, personal, interactive one-on-one consumer engagement. Not just for awareness building…
It is here. The mobile channel is here and the practice of mobile marketing is a viable practice for rich, personal, interactive one-on-one consumer engagement. Not just for awareness building…
The use of the mobile Internet is growing rapidly throughout the world. According to Bango the top three most active mobile Internet countries as a percentage of mobile Internet traffic…
You’re on the go all the time — maybe for business, maybe because it’s a byproduct of your busy lifestyle. But either way, your life would be easier if you…
This paper reviews an article by Key Pousttchi and Dietmar Wiedemann titled “A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research” (2006). In…
Coauthored by Michael Hanley and Michael Becker Abstract: This study employs five online surveys conducted over a four-year period to investigate college student cell phone usage, and mobile advertising acceptance….
Coauthored by Michael Hanley and Michael Becker. No one said creating a mobile channel would be easy Depending on your point of view and which consumer, direct, channel, advertising or…
Over the last quarter century, there has been an undercurrent of activity affecting the direction, role, and practice of marketing. The practice of marketing is going through a metamorphosis. Not…
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