My Co-author Michael Hanley and I contributed a chapter to Teemu Kautonen’s book Trust and New Technologies: Marketing and Management on the Internet and Mobile Media. Introduction In recent years…
The concept of mobile marketing, marketing through the mobile channel, is rapidly taking shape. The industry and academia have recognized that mobile marketing is a broad and complex subject worthy…
The practice of engaging one’s audience through the mobile channel, i.e. mobile marketing, has been steadily growing over the years and as of late one simply needs to look at…
With today’s media-rich environment consumers are being bombarded with countless messages and invitations to respond to marketing programs and their available attention span for this type of activity is becoming…
Over the last quarter century, there has been an undercurrent of activity that has affected the direction, role, and practice of marketing. The practice of marketing is going through a…
There are nearly 2.5 billion mobile subscribers worldwide with mobile penetration rates exceeding 100 percent in many industrialized nations. The growing use of mobile phones is changing our cultural and…
Coauthored by Michael Hanley and Michael Becker Much like the milestones being reached and exceeded seemingly daily in the mobile marketing industry, this journal reaches a milestone of its own…
Hispanics account for approximately 15% of the US population, are the fastest growing ethnic minority, and in some border states (e.g., Texas) will represent a majority of the population by…
In a very short period, the mobile phone has rapidly become an essential communication channel used daily by billions around the world and it is poised to become a dominant…
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