Move aside purchase funnel and make room for the path-to-purchase. You hear the headlines – “marketing is changing,” “marketing is becoming a data science,” “the CIOs now report to the…
If you’re just getting started in marketing, have been at it a while, or are looking to staff your open digital and eCommerce marketing positions, I highly recommend you take…
Back on April 18, 2008, I wrote the following article for the Mobile Marketing Association “Academic Review: Overview of Customer Managed Interaction Marketing System Concept and Mobile Marketing’s Fit”. This article…
Co-authored with Andy Favell and Paul Berney. Whether you plan to undertake digital marketing initiatives personally, delegate to colleagues or employ an agency it is essential for modern marketers to…
In January Yahoo’s CEO Marissa Mayer noted: “A personalized internet is a better internet. To get here we need to have transparency and afford the individual control. It comes down…
Imagine being able to test new consumer packaged good (CPG) products and gain invaluable, rapid, and actionable shopper and consumer feedback before and as the products go to market by…
The Internet of Things, the collection of billions of devices, networks and services binding society, is upon us. As referenced in Katy’ Bachman’s article, according to Michael J. Becker, in…
The following are the consumer and marketer behavior, technology, data and business themes that mCordis’ believes will be a priority for marketers in 2015 and beyond. These themes are complex,…
Co-authored with Andy Favell The rapid growth in the use of mobile technologies, particularly the use of smartphones and tablets, has had a dramatic effect on market research. So much…
Information Sharing (SMS, RCS, Email) Disclosure: No personal information will be shared with third parties or affiliates for marketing or promotional purposes.
© 2025 Identity Praxis, Inc.
1165 Crandano, Ct., Sunnyvale, CA, United States
