Google is experimenting with a new Internet business model, it is letting users pay for an advertising free Internet experience. Information on the service, Google Contributor, is limited but here is the…
There’s no getting around it. We live in a complex and increasingly fragmented world that is changing constantly. For marketers, ever-changing complexity and fragmentation create many challenges. Due to changes…
Mr. Becker, Co-Founder and Managing Partner for Global Mobile Strategy and Education Marketing Company, mCordis, and Professor of Mobile Marketing at National University, is Being Recognized for Leadership as Entrepreneur, Evangelist and…
If you have not noticed, it is a mobile-digital world. New research released from eMarketer today reports that mobile is taking the lion share of our digital attention and is quickly on…
Through advanced analytics, marketers are learning that customer behavior is not evenly distributed across the customer journey. Insights from a 2013 xAd study found that mobile use by consumers is influenced by…
In 2014 I contributed the Mobile Marketing chapter to the DMA 2014 Statistical Fact Book. Click here to read the complete chapter.
This article was originally published by eM+C April 11, 2011. January 2011, I wrote about marketing’s “meeting of waters” and how mobile is acting as the connective tissue that’s tying together digital and…
Last week, Feb. 26th in NY, I had the pleasure of moderating an innovation networking breakfast, hosted by Somo. The purpose of the breakfast was to bring together, in an intimate…
As a board trustee for Marketing EDGE, I would like to ask for your help. I’m raising money for Marketing EDGE to help groom future marketing talent. Industries around the globe…
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