If you're just getting started in marketing, have been at it a while, or are looking to staff your open digital and eCommerce marketing positions, I highly recommend you take the time to download and read through Jerry Bernhart's new book Careers In eCommerce and Digital Marketing, which is available on Amazon as a Kindle Edition for $9.99.
“If you’ve been thinking about getting
into digital marketing, now is the time to do it!,"
says Amy Africa (p7).
Jerry has been a successful marketing and sales executive recruiter for over a quarter century and he has integrated his direct experience with insight from numerous interviews to write this book. The book explains the:
- various job categories available with digital and eCommerce marketing
- best sources of digital marketing jobs
- hottest new jobs being created in the digital marketing space
- education resources that help candidates gain an edge, both in their search and their careers
- variety of digital marketing career paths available
- skills, experience, and other key attributes candidates need to position themselves for digital marketing jobs
- digital marketing jobs of the future
- how to work with an executive recruiter
Jerry notes, "Digital marketing is at the early stages of a golden era of employment. Employers are scrambling to lure the best talent available" (p 5). I agree with him.
It is very hard to be a marketer today with out embracing digital, this book will help.
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