Almost half of consumers will share personal details and opt-in to receive relevant, targeted, personalized communication and information from companies they trust, as long as it is clear why it…
Delivering on the Promise of 1:1 Marketing with Mobile, Digital Signals and Programmatic. A whitepaper co-authored by Phil Hendrix, Michael Becker, and Greg Serandos. Most of us are all too…
Marketing is undergoing an evolution right before our very eyes. Marketers take note: a Copernican Event is nearing. Soon, everyone will recognize that people are the center of the shopper universe….
What are essential technologies for marketers to do mobile marketing? This is a great question; however, the answer(s) may vary significantly by marketing objective, market sector and the stage within…
Upon waking up this morning, like most of us, one of my first actions was to pull out my phone and scan for the latest news. One article in particular…
A whitepaper sponsored by MSL – Part 1 of a two-part Series. This report was co-authored with Dr. Phil Hendrix, Andy Favell, and Paul Berney. Leading restaurants, especially quick service…
A whitepaper sponsored by MSL – Part 2 of a two-part Series. Co-authored with Phil Hendrix, IMMR. When introducing their new mobile app last fall Taco Bell’s CEO referred to…
Change is all around us, that is for sure. Smart devices, smart homes, smart cars and more are all topics on the lips of nearly everyone I speak with nowadays,…
A friend of mine sent me a note late last week titled “thought you would like this image!” with a link to a blog post, The IoT TSUNAMI, by W W Bowling. She…
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