Marketing is drastically different than it was twenty years ago. The pace of product and service development has increased, thus giving consumers a wide range of choice. Likewise, the channels…
Co-authored with Max Thorpe. Consumer response to traditional forms of marketing is waning. Consumers are bombarded by traditional, “outbound” marketing and advertising, including point of purchase displays, promotional signs, “annoying”…
Co-authored with Max Thorpe. Consumers are social and local. As a consequence, marketers are following suit – they’re spending billions on engaging and interacting with consumers through a swath social…
I just finished watching to How to pitch successfully, a 15 min presentation on Lynda.com, given by Guy Kawasaki. It is definitely worth a few minutes. If you’re not a Lynda.com subscriber, I…
I love moments of serendipity, they reinforce for me the idea that we’re all connected. Earlier this week I was talking with one of my clients about the methods and…
A colleague recently asked me “what are some things to keep in mind with geo-targeting?” It’s a good question and I thought I’d share my thoughts. Geo-targeting refers to the…
Misoprostol (Cytotec® – Industol® – Cytil®) Un dato muy relevante es la dieta, pues entre ambos suman 8 ovocitos en crecimiento. La mayoría de los catarros son causados por virus,…
The role of marketing is to put buyers together with sellers. In the ideal, theoretical scenario marketing is not required to grow a business. A buyer expresses a need and…
Co-authored with Andy Favell and Paul Berney. A responsive brand reacts quickly to consumer demand – not just supplying what the company thinks shoppers need, but providing what customers actually…
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