Almost half of consumers will share personal details and opt-in to receive relevant, targeted, personalized communication and information from companies they trust, as long as it is clear why it is in their benefit to do so.

The majority of consumers who receive personalized communication and information are satisfied or very satisfied with the experience. These are the key lessons from an in-depth study of consumer attitudes to privacy, permission, and personalization, conducted by mCordis and Moblico.

Mobile marketers have access to the tools provided by companies like Moblico that can create a truly unique and personalized user experience with their customers.  The personalization strategies that have been utilized in other direct marketing channels for years are just now coming to the forefront of the mobile industry. Yet, many mobile technology firms are not taking advantage of the opportunity to leverage the data they already have or could obtain about their customers to truly engage them.

Download and read (PDF 940K) the complete study results.