An Interview with Adbrain
Michael Becker interviews Ed Chater, CMO of Adbrain. As technology plays a more prominent role in our daily lives, individuals now have multiple connected devices that they interact with on…
The Identity Nexus™ Blog
The Age of the Consumer Gives Way to The Rise of The Connected Individual
TAge The Age of the Consumer Gives Way to The Rise of The Connected IndividualThere is another dynamic at work affecting marketing, beyond the highs and lows of media. Forrester…
An Interview with XpressBuy
Michael Becker speaks with Ryan Helmstetler, the Director of Sales and Marketing at XpressBuy. XpressBuy has found a unique solution to driving mobile commerce from other mobile applications such as…
Buzzsumo, a case study in success
Let’s face it, achieving success is not easy. It takes a lot of effort, skill and luck to be successful. What is considered success will vary by the organization and by…
An Interview with Registria
In this episode of the Mobile and Connected Marketing Insight Series Michael Becker speaks with Christopher Howley and Alison Parr from Registria. Registria is a SAAS solution that is purposed…
An Interview with Phoji
Michael Becker speaks with Jon Christensen from Phoji. Phoji gives you the power to create an emoji-like experience using a real photo, which allows brands to embed links, offers, and…
Reducing Friction and Delivering Value
Let’s face it, regardless of your station or stage in life, there are moments that can just be challenging, a grind, literally. There is so much friction in getting…
Introducing Automated Individual Communications
The landscape and practice of marketing, across nearly every industry around the world, is evolving at an ever-increasing pace. Leading marketers are finding new ways to approach and engage the…
Appboy recognizes Michael Becker as a top mobile influencer–Thanks!
A huge thanks to Appboy for including me in their top 14 Mobile Marketing Twitter influencers to follow. Technology has advanced tremendously in the past decade and it’s showing no signs of slowing…
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