Michael Becker interviews Ed Chater, CMO of Adbrain. As technology plays a more prominent role in our daily lives, individuals now have multiple connected devices that they interact with on a consistent basis. An individual can interact with a brand on a variety of devices and from a brand's perspective, the brand might incorrectly assume that this is multiple people, when in fact, it is just one person.

Adbrain solves this problem of customer identity across multiple devices by collecting data to create a customer ID. As individuals continue to increase the number of devices and sensors associated with them, brands will find it more necessary to dig through the clutter of data to understand how consumers are interacting with the brand. Watch the video to find out more about customer identification and building an owned media causeway.