Part 1: The Rise of Connected Individual
The proliferation of connected devices, their falling cost and the ubiquitous connectivity they give us the ability to be constantly connected. That constant connection has lead to us living in…
The Identity Nexus™ Blog
Mastering The Seven Layers of Connectivity in the Era Of the Connected Individual
It’s marketing, that’s all it is. It is easy to get distracted from the fundamentals of marketing with the vast number of new terms everyone is throwing around nowadays, but…
The road to understanding – mapping the journey
A core tenant of The Connected Marketer is understanding; that is, marketers need to understand the individuals they’re serving. They need to understand the individual’s needs, wants, and desires and…
mCordis establishes The Connected Marketer Institute
TO HELP BRANDS AND MARTECH PROVIDERS THRIVE IN CONNECTED ERA The Institute helps market leaders create and adopt best practices for serving the connected individual; debut of The Connected Marketer…
Apple putting companies values to the test – launching Limited Ad Tracker in iOS 10 – new frontiers for privacy
Back in 2010, I was interviewed by The Wall Street Journal’s Scott Thurm and Yukari in the article “Your Apps Are Watching You” on the central role mobile is and will play in our…
For connected individuals, my data is an economic asset
Marketers need to respect ‘intimate data’ (rather than big data). The recent release and fallout from the Panama Papers is just one in a long line of digital data breaches…
IoT Influencer Summit: Thoughts and impressions
Published by Mobile Commerce Daily, published on August 3, 201Co-authored with Max Thorpe. SANTA CLARA, CA – The mCordis team was fortunate to attend the IoT Influencers Summit (#IoTSummit) held…
Started with Mobile—Now we’re here
This week, July 27, 2016 in San Francisco, California, I had the pleasure of attending Swrve’s mobile moments event, graciously hosted by their client and partner Microsoft. Martin Doettling, Swrve’s CMO, kicked off the…
Paid, Earned, & Owned Media – Where Does Mobile Fit In?
Marketers use media channels to deliver their message and guide people along the customer journey. Media channels are the collection of various mediums, including print, out-of-home, retail, newspaper, radio, television,…
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