Personal information has been used throughout society for centuries, for a wide variety of personal, public and commercial purposes. However, over the last half-century, as the world has become digitized,…
Not a day goes by that I don’t see an article pop up about GDPR and blockchain, but rarely do I see them come up in the same context, so…
We’ve entered the Connected Age. Internet growth and the influx of connected devices throughout the world, has put individual privacy at risk. “We’ve lost control of our personal data…As our…
A friend of mine called me the other day to share an unsettling experience she had, one that has been happening for quite some time to all of us, but…
AdMob, one of the world’s leading mobile advertising networks, recently released the September 2007 AdMob Network Metrics Report (AdMob 2007). This report provides details on mobile advertisement impressions generated through…
Teach all the Fundamentals of Mobile Marketing in one Textbook There are certain fundamental principles of mobile marketing and all digital and mobile marketing students should become familiar with them….
For nearly a century, The Walt Disney Company has been refining the art of connected marketing. We did not call it connected marketing back on the day Walt Disney conceived…
For nearly a century The Walt Disney Company has been refining the art of connected marketing. We did not call it connected marketing back on the day Walt Disney conceived…
Business and marketing are driven by data. We’re amassing massive amounts of data to target people with advertising, engage them on social media sites, interact with them directly, and to…
Information Sharing (SMS, RCS, Email) Disclosure: No personal information will be shared with third parties or affiliates for marketing or promotional purposes.
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